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CLEVER PICKLEBALL

Overview

Clever Pickleball is a SaaS platform for managing pickleball tournaments and community engagement

Domain

Visual Identity

Branding

Web Design

Category

Sports Technology
Tournament Management SaaS

Design Direction

Logo Concept

The Challenge

To design how Clever Pickleball looks, feels, and communicates across every platform. From scheduling games to tracking results, our platform streamlines the experience for players, coaches, and communities.

The Challenge

To design how Clever Pickleball looks, feels, and communicates across every platform. From scheduling games to tracking results, our platform streamlines the experience for players, coaches, and communities.

logo break down

The mark combines dynamic movement with structured geometry. It communicates speed (pickleball's fast pace) and inclusivity (the sport attracts all ages). Clean, recognizable at any size.

The mark combines dynamic movement with structured geometry. It communicates speed (pickleball's fast pace) and inclusivity (the sport attracts all ages). Clean, recognizable at any size.

Visual

Identity

Typography

Typeface

Urbanist

Recommended Line Height Auto

Recommended Letter spacing |A| -2%

Recommended Line Height Auto

Recommended Letter spacing |A| -4%

Regular

Regular

Medium

Medium

SemiBold

SemiBold

Bold

Bold

ExtraBold

ExtraBold

Black

Black

Aa

Bb

Cc

Dd

Ee

Ff

Gg

Hh

Ii

Jj

Kk

Ll

Mm

Nn

Oo

Pp

Qq

Rr

Ss

Tt

Uu

Vv

Ww

Xx

Yy

Zz

@

&

*

+

1

2

3

4

5

6

7

8

9

0

Aa

Download the font here : https://fonts.google.com/specimen/Urbanist

Download the font here : https://fonts.google.com/specimen/Urbanist

Urbanist's geometric, modern forms convey tech-forward thinking. Works equally in UI buttons and social headlines. Feels contemporary without being trendy.

Urbanist's geometric, modern forms convey tech-forward thinking. Works equally in UI buttons and social headlines. Feels contemporary without being trendy.

Brand Applications

Mockups

The comprehensive brand guidelines document logo usage, color specifications, typography rules, spacing standards, and application patterns

The comprehensive brand guidelines document logo usage, color specifications, typography rules, spacing standards, and application patterns

The comprehensive brand guidelines document logo usage, color specifications, typography rules, spacing standards, and application patterns

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