LEVYUG
Overview
A visual identity system for a nationwide movement empowering students to become entrepreneurs.
The design needed to feel bold, reaching Gen Z while building institutional credibility.
Domain
Logo Re-design
Branding
Category
National
Design Challenge
Recognition
Ranked 5 out of 500+
National Entries
LEVYUG
Overview
A visual identity system for a nationwide movement empowering students to become entrepreneurs.
The design needed to feel bold, reaching Gen Z while building institutional credibility.
Domain
Logo Re-design
Branding
Category
National
Design Challenge
Recognition
Ranked 5 out of 500+
National Entries
LEVYUG
Overview
Designing a visual identity for a nationwide movement encouraging students to become entrepreneurs.
Domain
Logo Re-design
Branding
Category
National Design Challenge
Recognition
Ranked 5 out of 500+
National Entries
Design Direction
Logo Concept
Design Direction
Logo Concept
The Challenge
LEVYUG targets entrepreneurial students across India who see startup culture as aspirational but want practical pathways. They needed a brand that communicated both heart (compassion, community) and hustle (leadership, drive)
the Core Concept lies on fusion of "lev" & "yug”.
The identity combines the meanings behind "Lev" and "Yug" into a single geometric symbol. "Lev" represents both the heart & the Lion, symbols of compassion and leadership
while "Yug" signifies a new era. Together, the mark represents the heart of a new entrepreneurial era.
Where startups drive innovation, create opportunities, and build a stronger future.
Infrastructure
Compliance Trust
Community
Innovation
Heart
Business Strategy
Movement
Growth
Infrastructure
Compliance Trust
Community
Innovation
Heart
Business Strategy
Movement
Growth
Infrastructure
Compliance Trust
Community
Innovation
Heart
Business Strategy
Movement
Understanding LEVYUG
reason this works
Geometric forms feel contemporary and scalable (from favicon to billboard). The symbol's flexibility allows it to appear solid on dark backgrounds or outlined on light ones, maintaining consistency across all platforms while adapting to different use cases.
The Challenge
LEVYUG targets entrepreneurial students across India who see startup culture as aspirational but want practical pathways. They needed a brand that communicated both heart (compassion, community) and hustle (leadership, drive)
the Core Concept lies on fusion of "lev" & "yug”.
The identity combines the meanings behind "Lev" and "Yug" into a single geometric symbol. "Lev" represents both the heart & the Lion, symbols of compassion and leadership
while "Yug" signifies a new era. Together, the mark represents the heart of a new entrepreneurial era.
Where startups drive innovation, create opportunities, and build a stronger future.
Infrastructure
Compliance Trust
Community
Innovation
Heart
Business Strategy
Movement
Growth
Infrastructure
Compliance Trust
Community
Innovation
Heart
Business Strategy
Movement
Growth
Infrastructure
Compliance Trust
Community
Innovation
Heart
Understanding LEVYUG
reason this works
Geometric forms feel contemporary and scalable (from favicon to billboard). The symbol's flexibility allows it to appear solid on dark backgrounds or outlined on light ones, maintaining consistency across all platforms while adapting to different use cases.
The Challenge
LEVYUG targets entrepreneurial students across India who see startup culture as aspirational but want practical pathways. They needed a brand that communicated both heart (compassion, community) and hustle (leadership, drive)
the Core Concept lies on fusion of "lev" & "yug”.
The identity combines the meanings behind "Lev" and "Yug" into a single geometric symbol. "Lev" represents both the heart & the Lion, symbols of compassion and leadership
while "Yug" signifies a new era. Together, the mark represents the heart of a new entrepreneurial era.
Where startups drive innovation, create opportunities, and build a stronger future.
Infrastructure
Compliance Trust
Community
Innovation
Heart
Business Strategy
Movement
Growth
Infrastructure
Compliance Trust
Community
Innovation
Heart
Business Strategy
Movement
Growth
Infrastructure
Compliance Trust
Community
Innovation
Heart
Business Strategy
Movement
Understanding LEVYUG
reason this works
Geometric forms feel contemporary and scalable (from favicon to billboard). The symbol's flexibility allows it to appear solid on dark backgrounds or outlined on light ones, maintaining consistency across all platforms while adapting to different use cases.
Typography
Typeface
Typography
Typeface
nexa bold
Recommended Line Height Auto
Recommended Line Height Auto
Recommended Letter spacing |A| -2%
Recommended Letter spacing |A| -2%
Regular
Regular
Medium
Medium
SemiBold
SemiBold
Bold
Bold
ExtraBold
ExtraBold
Black
Black
Aa
Bb
Cc
Dd
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
@
&
*
+
1
2
3
4
5
6
7
8
9
0
Aa
Brand Applications
Mockups
Brand Applications
Mockups
